• Dominance - relating to control, power and assertiveness
• Influence - relating to social situations and communication
• Steadiness - relating to patience, persistence, and thoughtfulness
• Conscientiousness (originally compliance or caution) - relating to structure and organization

• Dominance: People who score high in the intensity of the 'D' styles factor are very active in dealing with problems and challenges, while low D scores are people who want to do more research before committing to a decision. High "D" people are described as demanding, forceful, egocentric, strong willed, driving, determined, ambitious, aggressive, and pioneering. Low D scores describe those who are conservative, low keyed, cooperative, calculating, undemanding, cautious, mild, agreeable, modest and peaceful.

• Influence: People with High I scores influence others through talking and activity and tend to be emotional. They are described as convincing, magnetic, political, enthusiastic, persuasive, warm, demonstrative, trusting, and optimistic. Those with Low I scores influence more by data and facts, and not with feelings. They are described as reflective, factual, calculating, skeptical, logical, suspicious, matter of fact, pessimistic, and critical.

• Steadiness:(Submission in Marston's time): People with High S styles scores want a steady pace, security, and don't like sudden change. Low S intensity scores are those who like change and variety. High S persons are calm, relaxed, patient, possessive, predictable, deliberate, stable, consistent, and tend to be unemotional and poker faced. People with Low S scores are described as restless, demonstrative, impatient, eager, or even impulsive.

• Conscientious: (Compliance in Marston's time): Persons with High C styles adhere to rules, regulations, and structure. They like to do quality work and do it right the first time. High C people are careful, cautious, exacting, neat, systematic, diplomatic, accurate, tactful. Those with Low C scores challenge the rules and want independence and are described as self-willed, stubborn, opinionated, unsystematic, arbitrary, and careless with details.

• understand their own behavior
• learn how and when to adapt their behavior
• improve communication
• promote appreciation of differences
• enhance individual and team performance
• reduce conflict

• create and maintain relationship-based sales
• identify their customers’ DiSC styles and adapt their selling or support styles accordingly
• stay focused on customer needs
• manage difficult customer service situations

Organizations worldwide have embraced the language of DiSC^®, pioneered by Inscape Publishing (formerly Carlson Learning Company and Performax) over 30 years ago. Products based on the profile include the DiSC Classic (paper) profile, the DiSC Classic 2.0 (online) profile and DiSC Classic 2.0 Plus, which includes up to 6 supplemental reports. Online reports are available through Inscape's EPIC system, accessible via any web browser, greatly simplifying the administration, completion and reporting of DiSC Profiles. The DiSC Profile's validity and reliability are supported by thorough research.